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How Do I Create a Lifecycle Policy for an S3 Bucket? - Amazon Simple Storage Service
September 22, 2017 at 10:14:20 AM GMT+2 - permalink -To apply this lifecycle rule to all objects in the bucket, choose Next.
That's why wildcard was not working :D
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http://docs.aws.amazon.com/AmazonS3/latest/user-guide/create-lifecycle.html